Motorola India on Thursday opened 25 “Moto Hubs” here targeting a third of its sales from its organized outlets and further strengthening its offline retail presence across the country. This step further highlights the fact that despite smartphone manufacturers majorly focusing on online sales, the offline figures can’t be ignored as well, since there has been a huge increase in demand of offline availability of smartphones.
“Moto Hubs” allow users to experience and purchase latest online and offline portfolio of Motorola products under one roof, including the just-launched smartphone “Moto Z2 Force” and “Moto X4“. “Our customer-centric strategy has helped us immensely and we have received an overwhelming response to ‘Moto Hubs’ across the country.
“With this, we are giving smartphone lovers a fresh retail experience where they can interact and engage with the brand prior to the purchase,” Sudhin Mathur, Managing Director, Motorola Mobility India, said in a statement. The eastern region contributes to 15 per cent of the total smartphones retail sales in India, according to German research firm GfK. To consolidate its retail presence, the company had announced the opening of 50 Moto Hubs in Delhi in January.
The Lenovo-owned company has already partnered with Poorvika Mobiles in 43 cities in Tamil Nadu, Puducherry, and Karnataka and with Big C and Lot Mobile stores across 55 cities in Andhra Pradesh and Telangana to provide retail access to consumers.
The store will also feature the full range of Motorola accessories such as on-ear and in-ear headphones as well as smartphone covers. Moto Mods including JBL Sound Boost 2 speaker Mod, Moto GamePad mod and Moto TurboPower Pack battery Mod, will also be available for purchase from these Moto Hubs.
To recall, earlier in January 2018, Lenovo-owned Motorola announced the opening of 50 Moto Hubs in New Delhi, followed by its partnership with Poorvika Mobiles across 43 cities in Pondicherry, Tamil Nadu, and Karnataka. The company also entered into an agreement with Big C and Lot Mobile stores to provide retail access to consumers across 55 cities in Andhra Pradesh and Telangana. This has now taken the total number of Moto Hub stores to 400 under the state format partnerships.